A billboard displaying the logo for 'Shop Circle' alongside an overhead view of a person working at a desk with a laptop, a book, a notebook, and a cup of coffee. The background is green with large, partially visible text and shadows cast from nearby structures.A billboard displaying the logo for 'Shop Circle' alongside an overhead view of a person working at a desk with a laptop, a book, a notebook, and a cup of coffee. The background is green with large, partially visible text and shadows cast from nearby structures.
INDUSTRY
CommerceTech
YEAR
2022
SERVICES
Brand
Website

Shop Circle

The first operator of e-commerce software

Brand & Visual Identity

Shop Circle was founded with a bold vision: to revolutionise the e-commerce industry by thinking big. Together, we built a brand system that encompasses all of their products and offerings, and designed to support their rapid scaling.

The brand foundation is built on the building blocks that symbolise the many components merchants use to build and run successful businesses. Shop Circle aims to be the one-stop shop that provides all these essential elements, empowering merchants to achieve their goals.

Graphic with the text 'We help entrepreneurs take their apps to the next level' centered on a light green background, surrounded by abstract geometric shapes in various shades of green, including circles and squares in the corners.Graphic with the text 'We help entrepreneurs take their apps to the next level' centered on a light green background, surrounded by abstract geometric shapes in various shades of green, including circles and squares in the corners.
Simple two-tone square graphic with rounded corners, divided horizontally into two sections: the top half in a dark green color and the bottom half in a light green color, set against a light gray background.
Dark green background with large white text in the center that reads 'Ready to grow your brand?'
A collection of various abstract geometric icons in different colors such as green, pink, red, yellow, and white, arranged in a grid on a light green background. Shapes include circles, squares, triangles, and arrows, each with simple design elements such as stairs, a paper airplane, and a play button.

The Altiverse team have helped us stand out within the saturated tech startup market with
a fresh new brand and story.”

“
Gian Maria Gramondi
CEO & Co–founder of Shop Circle
Shop Circle raises $120M

Website

We developed a website for Shop Circle that perfectly supported their growing marketing team, ensuring they have the tools and features needed to execute their strategies effectively. The site is designed to scale seamlessly, accommodating the growing portfolio of apps and services as Shop Circle continues to expand.

Staying true to the brand's identity, the website exudes confidence and professionalism while maintaining a user-friendly experience. Every element is crafted to reinforce Shop Circle's vision and values, providing a consistent and engaging platform for both merchants and developers.

View website
Tablet displaying the Shop Circle website with the text 'The first operator of e-commerce tools' and a grid of colorful abstract icons. The background features shades of green with geometric patterns, and the screen highlights a 'Browse our apps' button.Tablet displaying the Shop Circle website with the text 'The first operator of e-commerce tools' and a grid of colorful abstract icons. The background features shades of green with geometric patterns, and the screen highlights a 'Browse our apps' button.
Three mobile phone screens displaying different sections of the Shop Circle website. The left screen showcases their expanding tech suite with 'SC Product Options' and 'Sky Pilot - Digital Downloads.' The center screen highlights a case study of Olaplex's personalized product experience. The right screen features a tool to help users calculate savings on their tech stack with a prompt to enter a Shopify URL and email.A smartphone screen displaying the Shop Circle website with the heading "Browse our expanding tech suite." It features two apps: "SC Product Options" rated 4.7 stars, offering customized shopping experiences, and "Sky Pilot - Digital Downloads" rated 5.0 stars, designed for selling digital products on Shopify. Each app has a "Learn more" button below its description.
A smartphone screen displaying a case study on the Shop Circle website. The heading reads "Personalized product experience: Case Study of Olaplex." The description explains how Olaplex enhanced customer interaction by delivering a personalized online journey for various devices. A product image of Olaplex Hair Perfector is shown inside a blue circular background. Below, the client is listed as Olaplex, and the services used are mentioned.
A smartphone screen displaying a webpage from Shop Circle, which promotes their service for optimizing a Shopify tech stack. The heading says "Don't break the bank, Get the Right Stack." Below is a form for entering a Shopify URL and an email address, followed by a "Calculate my savings" button. The page emphasizes that their customers are saving an average of 45% on their stack costs, with a green progress indicator to illustrate savings.

Ready to go?
We are.

Zoe
Thiago
Anni
Matt
Bjorn
Thiago
Igo
Valentina
Will
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Zoe
Thiago
Arun
Matt
Bjorn
Thiago
Igo
Valentina
Will

Selected work

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A property listing interface from the Lendhub website showing two buildings available for leasing: Riverside Heights in Southampton, London, and Maple View in Warrington, London. The modern buildings are displayed against a gradient background of pink and purple hues, with labels indicating availability for leasing.

Lendhub

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An interface from the Avion app showcasing story mapping and roadmapping features. The dark-themed design highlights colorful tiles and arrows to visually represent user flows and product planning steps. The text reads 'Story mapping: Plan user-centric products more effectively' and 'Roadmapping: Coming soon,' set against a gradient background with purple and pink hues.

Avion

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A smartphone and a tablet displaying analytics dashboards from the Novacene app, featuring charts and data visualizations. The devices are set against a clean, modern blue and white background.

Novacene

Using IoT to make buildings cleaner and more efficient
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