A tablet displaying the homepage of the Plus X Innovation website, featuring a bold yellow banner with the text 'Innovation through collaboration.' The website offers options to explore innovation hubs and memberships. The background shows a modern workspace with people collaborating at tables, surrounded by natural light and plants. The device is set against an orange, perforated backdrop.A tablet displaying the homepage of the Plus X Innovation website, featuring a bold yellow banner with the text 'Innovation through collaboration.' The website offers options to explore innovation hubs and memberships. The background shows a modern workspace with people collaborating at tables, surrounded by natural light and plants. The device is set against an orange, perforated backdrop.
INDUSTRY
Business Services
YEAR
2022
SERVICES
Website

Plus X Innovation

Collaborative spaces that foster innovation

The strategy

Plus X combines beautifully designed spaces with a strong sense of support and community. Our task was to develop the digital brand and web experience to align with their charming real-world presence.

We crafted a web design system that mirrors their stunning physical spaces and upholds their values of fostering collaboration and connection.

Systematic layouts, approachable animations, and nods to the physical elements of the brand ensure the website is accessible, delightful, and engaging, guiding users to the support they need.

Close-up view of a green plant with large leaves positioned near a bright yellow angular architectural feature, part of an indoor space at Plus X Innovation.
Outdoor seating area at Plus X Innovation, featuring modern black and yellow planters filled with various plants and flowers. Two people are seated at a yellow picnic table, and a tall, contemporary building with a mosaic-like exterior is visible in the background.
Mind map outlining the structure of Plus X's services and pages. On the left, the branches cover 'Innovation Hubs,' 'Individual Facility,' and 'Location Pages,' leading to various booking options like 'Photography & VR Studio,' 'Podcast Studio,' and 'Meeting Rooms & Day Pass.' On the right, the structure covers 'Memberships,' with paths for 'Individual Plans,' 'Day Pass,' and plan comparisons. A footer section includes links to 'Contact,' 'T&Cs,' 'Privacy Policy,' 'FAQs,' 'Blog,' and 'Newsletter.'
A modern communal kitchen at Plus X Innovation with light wooden cabinets and dark countertops. A person in a pink sweater is reaching for a cup on the top shelf. The kitchen includes appliances like a microwave, coffee machine, dishwasher, and a refrigerator. A large table with chairs is in the foreground, with a bowl of fresh fruit placed in the center. The overall design is sleek, clean, and inviting.

“The Altiverse team helped transform our web presence. Leveraging our new brand identity our website now much more clearly communicates our unique proposition, more effectively driving customers towards engagement.”  

Mat Hunter
Co-founder & Co-CEO

The result

Plus X’s website highlights their extensive offerings in locations, spaces, and innovation support programmes. We distilled a complex and large offering into concise user flows and used clever UI mechanics, like a mega-navigation, allowing users to always find what they need with ease.

The website clearly presents Plus X’s key features and benefits across all their locations, featuring exciting design elements that evoke the experience of walking through one of their beautiful innovation hubs.

In this image from Plus X, several people are attending an event or presentation. One individual is standing and holding a microphone, possibly asking a question or speaking to the group, while others are seated, listening attentively. The space has a modern design, with plants visible in the background, contributing to the open and relaxed atmosphere.
A person is sitting at a desk in a modern office space at Plus X, working on a computer and using a stylus with a tablet. The space is filled with natural light, and green plants add a touch of nature to the workspace. There is a "Book a tour" button overlaid on the image, inviting viewers to explore the space further. The individual appears focused and comfortable in the well-designed, minimalist environment.

Ready to go?
We are.

Zoe
Thiago
Anni
Matt
Bjorn
Thiago
Igo
Valentina
Will
Zoe
Thiago
Arun
Matt
Bjorn
Thiago
Igo
Valentina
Will

Selected work

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